10 Tips for Charities (and Other Organizations) That Want to Work With Influencers

Here are a few of my top recommendations, most of which apply to any organization that is seeking a relationship with influencers. Just replace "charity" with your company's name:)

  1. Nurture influencers like the new donors they are. A common mistake made by many charities is making a big ask before they have meaningfully engaged influencers with their organization or with the cause. That why it's critical to...

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Stephanie Sandler
Questions Every Athlete Should Ponder When Starting a Charity

A person who’s a professional athlete does have a head start on standing out in a crowd. Most likely, however, that person’s community already has several professional athletes with charities. Nationwide, dozens of athletes have started charities often with similar missions, such as fighting obesity, providing college scholarships, and supporting youth sports. To truly capture the hearts and wallets of potential donors and sponsors, an athlete needs a solid answer to the question, “Why should someone give to my charity as opposed to many other existing worthwhile charities?

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Stephanie Sandler
8 Signs You Shouldn't Hire a Consultant

Note:  This was a featured post in LinkedIn's Best Advice and Recruiting and Hiring sections.

Not sure about whether you should hire a consultant? Here are some red flags  to help you determine if now may not be the right time.

  1.  You have a stack of previous consultants' reports that you haven't implemented.  Reasons for unimplemented reports can vary from changes in strategy to lack of time.  Unless you can specifically name what went wrong and can be sure you can correct it the next time, wait.

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RecipesStephanie Sandler
Cause-Related Marketing from a Breast Cancer Patient's Point of View

Despite the onslaught in recent years of breast cancer-related cause marketing, it has been shocking to me as a newly diagnosed breast cancer patient to realize how little the patient is factored into cause marketing campaigns. This is my first time on this side of cause marketing.

Update: Happily Victoria’s Secret has starting carrying wireless bras since I wrote this article. Recently, Walgreens has announced a program for cancer patients to help them manage their symptoms. And 3-years post diagnosis I am doing great!

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